The lucky winner would get the chance to ride around the stadium in a previously customized VW car
Brief
Leinster is an Irish rugby team which partnered with VW to host a competition in which participants were tasked to design the most creative car skin. BOD then designed the online interface of the site as well as the creation and design of their Facebook page.Solution
The user was able to choose between different car models and proceeded to customize it using the various options of colors and shapes to create a unique skin. Their creations would then be shared with their friends on social networks such as Facebook and Twitter.The lucky winner would then enjoy the best VIP treatment at a Leinster match and would get the chance to ride around the stadium in a previously customized VW car with the team at Leinster.
