Brief
Grant’s is one of the most famous blended Scotch whiskeys. Our challenge was to involve more people with the brand through the experience of family gatherings including birthday parties, summer BBQs and traditional Sunday roast dinners.
Solution
Grant’s ‘Social Mix’ was the idea behind the project allowing the host to create a venue page on Grant’s portal, with a link to websites such as Facebook and Flickr. The ability to stream the event in ‘real time’ created a big advantage over competitive websites. The idea behind the gatherings created a strong link between the audience and Grant’s brand, thus placing it in the best possible niche in the world of Whisky.
