Raise awareness of the bank within a young and entrepreneurial environment
Brief
This client-inspired bank’s brief was to raise awareness of the bank within a young and entrepreneurial environment, bringing to RB a more creative, dynamic, and youthful approach. Working alongside the experts at Rufus Leonard, we enjoyed challenging this brief.Solution
We have strategically nestled the compendium of tools and features important for the young entrepreneurs on the homepage in a very visible space. Furthermore, to encourage participation, clients can submit short ideas as part of RB’s monthly competition with the winner of that month’s most inspiring idea winning the opportunity to have their new business initially funded by the bank’s efforts.Getting to know young entrepreneurs and their ideas allowed RB to establish a better connection with this dynamic group of people. In order to reflect the image of RB as a dynamic and flexible bank, we were able to strengthen the link between the bank and its young clients.
