The process of creating this website with BOD was much simpler then I thought. They understood my vision and requirements perfectly and translated them into comprehensive and engaging website.
Emma Manley
Head Designer
Execution
Emma Manley, a rising Irish fashion designer whose creations are famous for combining tough fabric with basic shapes and bold colors to create a soft and romantic contemporary collection. BOD’s challenge was to reflect Manley’s vision in the online experience by showcasing her designs in a complimenting way for new customers and stockists to experience.Solution
The Spring/Summer ‘11 Collection photo shoot was the key to developing a sleek and minimalist website. We decided to let the photo-shoot images speak for themselves. This enabled the user to quickly browse a number of photos in high resolution allowing the details in every outfit to be seen. Manley's online users vary from age, profession, and habits. Therefore, different screen resolutions needed to be taken into consideration. We centralized the display of all images to fit within any screen size, ranging from small laptop screens to 27’ Mac screens. With cursor-oriented image exploration, we were able to present an optimal solution, ensuring the satisfaction of her key audience.Creating an online presence for Manley as an extension of her current brand opened many doors and gained the attention of new stockists as well as many new private clients ranging from the Irish and European markets to a more global level. The final result you can see on the Emma Manley website on emmamanley.com
